Strategic Visioning, Creative Leadership & Impactful Design Aesthetics

Versatile Expertise: Bridging the Gap Between People, Brands, and Storytelling.

Welcome 👋🏽 I'm Julio Lucas, a seasoned brand strategist and creative leader with over 20 years of experience helping businesses thrive. Across my career I've partnered with 130 brands worldwide, contributing to hundreds of millions in revenue growth through impactful creative strategies, targeted marketing tactics, and innovative storytelling.

My journey across industries has shaped my ability to analyze complex brand challenges and deliver engaging, effective solutions. I specialize in blending emerging technologies with a deep understanding of human behavior to develop strategies that connect and inspire.

Throughout my career, I've led and nurtured diverse global teams, producing award-winning, customer-centric solutions. By combining the reliability of traditional methods with the agility of modern, interactive approaches, I focus on creating strategies that drive measurable results and lasting impact.

A concise showcase of art, design, and strategic creative direction within solo and collaborative projects.

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Beyond my roles in strategic business leadership and mentorship, my deepest passion lies in engaging directly with the creative process. Creativity is more than a skill — it’s a driving force that shapes my work, my personal pursuits, and my approach to storytelling.

My creative journey is deeply personal, rooted in a lifelong exploration of diverse disciplines like design, interactive communications, art, writing, sculpting, and photography. Each medium allows me to express thoughts, visions, and narratives in meaningful ways. Whether I’m sketching an idea, composing a song, or refining a visual concept, creativity is how I bring ideas to life.

Music has become a powerful extension of that journey — a medium that taps into my core as both a storyteller and artist. Whether writing lyrics, exploring melodies, or blending genres, music allows me to translate emotions and ideas into experiences that resonate deeply with others.

While I’ve explored realms like 3D animation and Augmented Reality, I’m especially fascinated by the evolving potential of Artificial Intelligence. The intersection of human creativity and machine intelligence sparks endless opportunities to tell stories, build experiences, and craft innovative solutions.

This creative journey is one of constant discovery — a relentless pursuit of growth fueled by curiosity and a passion for learning. Each new medium, project, or collaboration is an opportunity to expand my skills, embrace new ideas, and connect with others through the universal language of creativity.

I believe the joy of creation is boundless — and I’m committed to exploring its endless possibilities, one idea at a time.

Proudly supported global brands & clients. +

“

I had the privilege of working with Julio at IMPLUS for just under 2-years. At IMPLUS, I was responsible for a portfolio of consumer brands and Julio was my counterpart leading the Creative & Content department.
Julio's arrival at IMPLUS was like a "breath of fresh air." He was enthusiastic, thoughtful, intelligent, and immensely talented. He took the time to listen & learn about the DNA & strategic direction of our brands and then worked quickly to develop plans to amplify that vision through emotion-evoking creative.
Julio is incredibly curious, which drives him to stay on-top of industry trends & emerging tech platforms. He is an award-winning artist, but also very business-savvy, a combination of talents that allows him to deliver beautiful Creative that is commercially viable.
As a leader, Julio is adept at digesting Executive direction and socializing that to his team in a way that helps his direct reports connect their contribution to the larger organizational mission. He is incredibly skilled at communicating up, down, and across the organization.
A tireless worker & accountable teammate, Julio is willing to do whatever it takes to deliver incredible work (often in the face of unrealistic deadlines).
Perhaps the best thing about Julio is that despite being an incredible professional, he is an even more amazing human being. Any organization should jump at the opportunity to have this tremendous individual join their team.
Chuck Rodrigues

“

I have had the absolute pleasure of collaborating with Julio Lucas at two distinguished companies, Johnson Outdoors and Implus LLC. Over my extensive career, which includes attending four design schools, interning at a marketing agency, and leading numerous design teams, I can confidently assert that Julio stands out as the most multi-talented and hard-working creative director/executive I have ever had the opportunity to work with.
Regardless of the project at hand, whether it involves graphics for advertisements, social media, websites, or the conceptualization and storyboarding of sizzle videos and on-location filming/photography, Julio consistently proves himself to be an unrivaled source of creativity and reliability. He possesses an innate ability to grasp the big picture—the vision of the company and the overarching brand strategy—while also delving deeply into the objectives of each campaign or initiative. This unique insight enables him to produce design work that is not only remarkably imaginative but also closely aligned with the business objectives, all the while maintaining an acute focus on even the most intricate details.
Beyond his remarkable skills, Julio's warm and composed personality, coupled with his exceptional communication skills, enables him to earn the respect of top-level management and serves as an inspiration to both his peers and his team members. It is both a pleasure and an honor to wholeheartedly recommend Julio to any company in search of a world-class creative leader. His remarkable talents and unwavering commitment to excellence make him an invaluable asset to any organization.
David Yachi

“

Julio is an multi-talented all-around Creative powerhouse. He has exceptional range and capability across any medium, any brand, any marketing effort.
We worked together at Implus, where he was Creative Director for 18 brands and my primary creative partner for the Fitness brands. I relied on Julio for creative collaboration and guidance for brand positioning, visual identity, photo & video shoots, copy, campaigns and more.
Julio uplevels creative conversations to reveal new possibilities and exciting ways to execute. He’s a tremendous collaborator, willing to “go there” on wild & crazy ideas. He’s also a master of refinement from concept to finished work.
If you’re lucky enough to work with Julio, you’re quite lucky indeed.
Sierra Cook

“

Julio Lucas is an indescribably talented marketing professional. From creative design, to campaign management, and strategic planning he excels at everything he does. His leadership style is one that breeds success. I would recommend Julio for his character alone, however his work ethic and deliverables never cease to impress. He is a valuable asset to any team that he joins.
Taylor Kulik

“

Julio is a very creative and talented individual. He has implemented our virtual learning platform successfully. He has developed our corporate university website using the latest technology and assuring that it is professional looking and user friendly. He is also knowledgeable about Information Technology and how to maximize its use.
Debra French

“

Julio Lucas is probably one of the most creative people I've ever worked with. His web work was unsurpassed in design and he would not accept anything less than perfect! He was always a pleasure to work with and if a client wanted a change, very accepting to making that change.
I've recommended Julio to several clients who have always been more than happy with his work.
Linda McKnight

“

I cannot recommend Julio and his work highly enough. Julio would truly be a valuable and prized asset to any organization. I personally utilize Julio's skills and talents for my own company. I also had the pleasure to work with Julio for quite some time at Clear Channel. I cannot speak highly enough about Julio, both professionally and personally. Julio's creative talents are simply unmatched. His diligence and work ethic are amazing. Julio's attention to detail as well as his ability to think outside of the box to solve our clients issues were truly an asset to our entire cluster.
Julio also has unbelievable enthusiasm and excitement in tackling new projects. I cannot say enough wonderful things about Julio Lucas: creative, polished, articulate, bright and adaptive (are just a few of the words, that come to mind). Julio is simply a pleasure to work with and to know.
Maverick Johnson

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Trusted by 130 Brands (and Counting)

Across 130 brands and two decades of collaboration, I’ve explored industries as diverse as the ideas behind them — from outdoor adventure, healthcare, and tech to music, retail, and hospitality. My work has touched nearly every corner of the creative and commercial landscape, including advertising, marketing, telecommunications, education, interior design, app development, government, event production, restaurants, motorsports, faith-based organizations, and more. Each collaboration has sharpened my instincts and deepened my understanding of what truly moves people. Whether building a brand from the ground up, offering strategic leadership, or scaling a global campaign, I’ve learned to adapt, lead, and deliver powerful strategies that resonate across industries and audiences.

💻 Technology & Telecommunications
Strategic partnerships with global innovators and infrastructure leaders in tech and connectivity.
Brands:
Beyond Tech Comm · Cisco · CTC Technology Energy · Google · IBE International Barter Exchange · InView Systems · KVR Solutions · Network in a Box · Netwise · Novatech · Pasteur Computer Repair · Qualcomm · Ricoh · Sonim

📱 Application & Digital Platforms
Supporting tech startups and mobile platforms in launching standout digital experiences.
Brands:
Biz Barcode · Scansquare · Vivino app

💪 Health, Wellness & Medical
Partnering with healthcare providers, fitness brands, and medical innovators.
Brands:
Boheme · Elevate Surgical Co. · ENCI · Florida Hospice and Palliative Care · Fusion Hair · FuelBelt · Natural Immunogenics · Perfect Fitness · Sarasota Healthplex · Sarasota Surgical Arts · Spa Renity · Spenco · Tidewell · TriggerPoint

🌄 Outdoor, Sports & Adventure
Deep roots in the adventure, overlanding, gear, and action-sport spaces.
Brands:
Adkin to Dive · Allen Company · Baffin · Balega · Bowswim · Callaway · Get Bit · Harbinger · ICETrekkers · Marine 1 Solutions · Pro Dive Charters · RockTape · Save a Surf · SCUBAPRO · SKLZ · STNGR · Yaktrax

🛍️ Consumer Goods & Retail Products
From everyday gear to lifestyle brands, driving product awareness and loyalty.
Brands:
Airplus · Apara · Aztec Empire Books · Case by Case · Dolce Diamond · DryGuy · FitDeck · Implus · Little Hotties · Lucas Fabrication · MaxxDry · Octo Club · Paddock Mall (A Simon Mall) · Penguin · Sneaker Balls · Sof Comfort · Sof Sole · STABIL · Total Air Solutions · Turtle T's · Yamaha

🎨 Creative Agencies, Media & Marketing
Brand storytelling, creative strategy, and campaign development with creative firms and content leaders.
Brands:
Be Creative USA · Creating A Ripple Effect · Cut 2 Creative · Demand Exposure · Follow The Lead · Home Caption · Human Lions · iHeart Radio (formerly Clear Channel Communications) · Maverick Johnson · SYINC · TCMP - The Collective Management Partners · TODO

🎓 Education, Government & Nonprofits
Creative solutions for public institutions, nonprofit impact storytelling, and educational outreach.
Brands:
ICE International Customs Enforcement · Iglesia La Vid Verdadera · Institute for Public Policy and Leadership · Jewish Family & Children’s Service of the Suncoast · Treasures Thrift Shop · University of South Florida

🍽️ Hospitality, Food & Beverage
Flavor meets story—bringing restaurants, chefs, and specialty food brands to life.
Brands:
Cali-Love · Chef Co. · Coasters on the Water · Convenient Food Mart · Mixon's Groveside Market · Orange Octopus · Posh 27 · Rasher Tierney's · Red Lobster · Sarasota Brewing Co. · Smoking Martini · The Cheese Boutique · Two Señoritas Restaurant

🛢️ Oil, Gas & Energy
Fueling brands that fuel the world.
Brands:
Eastside Chevron · Green Monster - Energy

🎭 Entertainment, Events & Culture
Supporting lifestyle, events, music, and cultural storytelling.
Brands:
Desoto Rib Fest · Future Humans · HDHS Seafood Festival · Renegade · Wing Ding

🏢 Real Estate, Legal & Home Services
Helping people find home, navigate law, and improve their spaces.
Brands:
All Appliance Parts · Ambient Air · Flavia Maids · Janbury · Kingshore Windows · Standley Escobar Attorneys at Law

👔 Professional Services & Recruitment
Brand strategy and creative direction for firms shaping careers and consulting landscapes.
Brand:
Human Capital Pursuits

🧱 Architecture, Building & Construction
Elevating design and construction brands from foundation to finish.
Brands:
Divine Interiors · Kingshore Windows · Murray Homes · Surveyors On Site · Verly

🐾 Animal, Lifestyle & Equestrian
Animal-focused and lifestyle brands with a personal touch.
Brands:
Azpurua Stables · The Meowdists

✈️ Travel & Adventure Tourism
Campaigns and creative for the wanderers, explorers, and travel brands they love.
Brands:
Found Lost (Adventure travel company) · SRQ International Airport

2020-2025 Award Showcase:

120

and growing.

Recent International and National Awards in Advertising, Marketing, and Photography amidst decades of achievement.

Recent Select Awards & Achievements:

Recent International and National Awards in Advertising, Marketing, and Photography amidst decades of achievement.

2025

Honored as a Top 100 Photographer in the World – 2025

Ranked 24th

Inducted into the One Eyeland Masters Club

One Eyeland Masters Club ranks the world’s finest photographers based on a transparent point-based system, rewarding achievements across competitions, curated galleries, and published works.

Published in One of the Best of the Best Photographers Book – 2025

Celebrating the 50-Year Golden Jubilee of Digital Photography (1975–2025)

17th International Color Awards – 2025 Winners Video Series:

Endurance in Ice | Photojournalism
Amongst Sea Turtles – Aqua Ballet | Wildlife

Published in Color Awards Winners Book 2025

Endurance in Ice | Photojournalism
- https://www.colorawards.com/winnersbook/17th/am25/#page=121
Amongst Sea Turtles – Aqua Ballet | Wildlife
- https://www.colorawards.com/winnersbook/17th/am25/#page=156

Published in Best Of The Best Photographers Book – 2024

In the categories of Travel and Landscape

2024

Top 100 – One Eyeland Photographer 2023

Globally Ranked 50th

2023 One Eyeland Photographer of the Year

2nd Place in the United States

2023 One Eyeland Photography Awards

Won 11 Photography Awards

Winner at the 17th Annual International Color Awards

Honorable Mention – Photojournalism | Endurance in Ice
Honorable Mention – Wildlife | Amongst Sea Turtles – Aqua Ballet
Nominee – Architecture | Urban Gradient
Nominee – Children of the World | Little Wanderer in a Desert Super Bloom
Nominee – Fine Art | Fly me to the moon.
Nominee – Nature | Super Bloom Wanderer
Nominee – People | Patagonian Explorer
Nominee – Sport | Hot Air Balloon Skies
Nominee – Wildlife | Gentle Giant’s Bow

Won 5 2023 World’s Top 10 Landscape Photographers Awards

Finalist – Underwater: Become one with the fish
Finalist – Seas / Oceans: Become one with the fish
Finalist – Lakes: Follow the Double Rainbow.
Finalist – Sky: Follow the Double Rainbow.
Finalist – Sky: Fly me to the moon!

Won 4 2023 World’s Top 10 Travel Photographers Awards

Finalist – WILDLIFE: Majestic Blue Whale Under Grey Skies
Finalist – OTHER: Witnessing what once was.
Finalist – B&W: Into the Deep of the Pacific
Finalist – ARCHITECTURE: Pier’s Endless Horizon

2023

Published in Best Of The Best Photographers Book 2023

In the categories of Travel and Landscape

Published in the 2023 International Color Awards

International Color Photographer of the Year – Vol 1 & Vol 2

Krav Maga Recognition

West Coast Krav Maga Student Recognition – October 2023

2022 One-Eyeland Amateur Photographer Awards

Place 2nd in the United States

2022 One-Eyeland 2022 United States Top-10 Photographers

Ranked 4th in the United States

Won 4 2022 World’s Top 10 Travel Photographers Awards

Bronze – ARCHITECTURE: Seaside Hotel Under The Stars
Bronze – B&W: Seaside Hotel Under The Stars
Bronze – LANDSCAPES: Seaside Hotel Under The Stars
Finalist – PEOPLE: Below An Algal Bloom

2022 One Eyeland Photography Awards

One Eyeland recently revealed the recipients of its highly-regarded 2022 One Eyeland Photography Awards. The competition, which received thousands of entries from 54 countries and was judged by a panel of 29 renowned artists, identified outstanding images through a rigorous selection process.

Bronze – ARCHITECTURE: Cityscapes
Bronze – EDITORIAL: Travel
Bronze – SPECIAL: Night Photography
Bronze – NATURE: Underwater
Finalist – FINE ART: Landscape
Finalist – NATURE: Landscapes
Finalist – NATURE: Other
Finalist – EDITORIAL: Travel
Finalist – FINE ART: Landscape
Finalist – NATURE: Landscapes
Finalist – EDITORIAL: Travel
Finalist – NATURE: Landscapes
Finalist – PEOPLE: Lifestyle

2022 World’s Top 10 Landscape Photographers Awards

Silver – Underwater: (Amongst Sea Turtles)
Bronze – Seas / Oceans: (Amongst Sea Turtles)
Bronze – Other: (Amongst Sea Turtles)
Finalist – Underwater: (Exploring New Depths)
Finalist – Seas / Oceans: (Exploring New Depths)
Finalist – Other: (Exploring New Depths)

16th Annual International Color Awards

The competition received a total of 6,573 entries from participants in 72 countries, spanning across 37 different categories.

6 Nominee Awards
- Children of the World – In Love with Fall
- Nature with Morning Light
- Nature with Colorado Skies
- Silhouette with Last Light
- Sport with Algae Bloom
- Sport with Dive-In

2022

Published in 2022 Best of the Best Photography International Annual Book

Ranked 16th Globally

American Advertising Federation – 2022 Market Addy Awards

Silver – Category: Online/Interactive Campaign
- Entry Title: Spenco Propel Campaign
Silver – Category: Art Direction Campaign
- Entry Title: Spenco Propel Campaign
Silver – Category: Integrated Advertising Campaign
- Entry Title: Spenco Propel Campaign
Silver – Category: Animation, Special Effects or Motion Graphics
- Entry Title: Spenco Performance Propel Campaign
Silver – Category: Internet Commercial
- Entry Title: Work For It!
Silver – Category: Online/Interactive Campaign
- Entry Title: SKLZ – Work For It – Campaign
Silver – Category: Internet Commercial Campaign
- Entry Title: Work For It!
Bronze – Category: Art Direction Campaign
- Entry Title: SKLZ – Work For It – Campaign
Bronze – Category: Video Editing
- Entry Title: Spenco Propel + Carbon Campaign
Bronze – Category: Film/Video/Sound Branded Content
- Entry Title: Spenco Performance Propel Campaign
Bronze – Category: Internet Commercial
- Entry Title: Spenco Propel + Carbon Campaign
Bronze – Category: Animation, Special Effects or Motion Graphics
- Entry Title: Spenco Propel + Carbon Campaign
Bronze – Category: Internet Commercial Campaign
- Entry Title: Spenco Performance Propel Campaign

2022 17th annual Black & White Spider Awards Photoshow

Nominated in 2 categories
Awarded in 1

15th Annual International Color Awards 2022 – 5 Awards

Awarded in Americana
Awarded in Architecture
Awarded in Sport
Awarded in Nature

2021

2021 One-Eyeland Photography Awards

Awarded
Finalist
Finalist

2021 World’s Top 10 Landscape Photographers Award

Bronze – Panorama – (Become one with our oceans)
Finalist – Mountains – (Layers of Nature)

Published in 2021 Best of the Best Photography International Annual Book

Ranked 34th Globally

2021 MPA

Honorable Mention
Honorable Mention
Honorable Mention

2020

One Eyeland Awards

Bronze – Nature – Underwater
Finalist – Editorial – Travel
Finalist – Editorial – Travel

Discover the game-changing potential of AI in the world of creativity: 5 benefits to explore!

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Driven to create solutions for exceptional outcomes

Creative Strategies
Brand Development
Storytelling
Marketing Campaign Development
Interactive Communications
Photography, Videography, and Digital Imaging
AI & Emerging Technologies

When I’m not immersed in my work, I’m fully engaged in the things that bring me joy and balance. Whether I’m spending quality time with my family, experimenting with new culinary creations, or embracing the beauty of the outdoors, I find inspiration in life’s simple yet meaningful moments.

You might also catch me chronicling my thoughts through writing, crafting visual art or compelling stories, or channeling my energy into martial arts and music. Even during my downtime, I’m driven by curiosity — constantly learning, exploring, and sharing knowledge with those around me.

I believe that everyone carries a unique perspective, and by embracing that exchange, we unlock endless opportunities to teach, grow, and inspire one another.